The the decisions and reasons made by the top-level


The first step for a business to be
ethically and social responsible is by establishing attainable goals and social
responsibility tasks for the company. The top-level management should ensure
that the goals they set for the business are measureable and all the actions
are leading towards the right paths (Rampton, 2017). To become a more
ethical business, a company should enforce code of conduct. A company’s values, ethics, objective
and responsibilities can be show through codes of conduct. It also acts as a
guideline and rules for all the employees to follow while performing their
respective tasks (Magloff, n.d.).
A cohesive understanding within the company can be create through code of
conduct. There are two codes of ethics, which are integrity and compliance,
integrity acts as a guiding values for their employees to interpret on their
own while compliance code is more direct and tell the employees what to do and
what not to do. The company can insist on combining two bases for the code of
ethics to create a better culture of ethics in business. The company must
consider ethical standards as the guideline and priority in business to achieve
the product quality and maintain the standard of company. They should be
consistent to the policies stated in the code of conduct no matter what
situations faced. Whoever breaks the code of conduct have to be terminated and
fired by the company. Moreover, the
supervisors have to treat their employees well and show respect to their
employees. Employees will be motivated and complete their tasks efficiently
thus increase the company’s productivity.

In order to achieve organisation’s
standards and increase the effectiveness of codes of conduct, both employers
and employees have to involve themselves in ethical training. Top-level
management’s members hold the responsibilities to conduct ethical training
programs. Ethics training is important since employees’ behaviours will reflect
ultimately on the business. It also helps employees to identify their ethical
thoughts and issues of their decisions and strengthen ethical standards in
daily life (Mann, 2017).
A company should customize trainings that employees can relate and connect with
when they encounter specific situations. Different roles and different
departments’ employees carry out different tasks so a general training is not
enough to cater the needs of the whole company. It might be costly but worth
it. Besides, employees in the companies have to be assisted in facing all
possible issues especially ethical dilemma. Employees need to be aware of the
problems they will face in their job. For example, a front line worker need to
understand all the decisions and reasons made by the top-level management of
the company in order to answer customers’ inquiries effectively. They also need
to know how to choose between two or more ethically responsible courses of
actions while each of it leads to a different outcome. Companies shall provide
more information while leading the employees to choose the best decision that
is beneficial to the company. This may make the employees feel more connected
to the company and motivate them to perform well in their tasks (Newlands, 2017).

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In today business world, corporate
social responsibilities (CSR) is very important to all companies. This can be
explained by if a company has carried out social responsibility programs it
helps the company to build up its image, reputation and even can increase its
competitiveness. By implement social responsibility programs, a company can win
employees, customers and society’s trust and respect. According to “Carroll’s
CSR Pyramid”, the first level is economic responsibilities, the second level is
legal responsibilities, the third level ethical responsibilities and the top
level is philanthropic responsibilities. It means that the main goal of the
company is earning profits, the second level is obeying the law, the third
level is being ethical and the top level is being a good corporate citizen (Dudovskiy, 2012). One of the ways to
show social responsibility of a company is through philanthropy. A company can
set up a donation box or engage in a fundraising event to make their company
more socially conscious. Carlsberg is a
good example of doing business ethically because although their main goal is
being profitable that is to be the fastest growing global brewer but they also
concerned about social well-being. They invested a lot of money and time in
community activities for example in education and sports field to return to
society They involved in social responsibility programs not only by helping the
society but also raises its business values and benefits for their stockholders
and shareholders (Brusendorf, 2014).



On the other hand, a
business can be ethical by showing concern to the environment. Environmental
ethics is defined as the interaction of human with nature. In a business sense,
environmental ethics is considered as a company’s responsibility to protect the
environment (Kenneth, n.d.). Public awareness of
the environmental damage that caused by human action has driven a demand for
protecting, mending, and preserving rather than harming or destroying the
natural environment. The environmental responsibility of businesses can be
divided into many theories for example Neo-Classical Theory and Classical
Theory. Neo-Classical Theory states that as the public awareness gradually
increase, businesses get started to take part and participate in environmental
business ethics to avoid the environment getting harm. All business owners
should consider sustainability development when running their business.
Environmental sustainability is the business makes decisions that considered protecting
the natural environment. Maybe someone may argue that the environmental
sustainability is not the responsibility of businesses stated in classical
theory. However, environmental sustainability had now become an effective way
to differentiate a company while competing with other competitors in the
market. Environmentally sustainable help a company to improve their public
image as consumers more prefer products and services that are eco-friendly. Companies
can improve their environmental sustainability by developing and acquiring
green businesses includes actions such as using green products and packages,
conserving energy, reducing waste and recycling. They should implement waste
control and prevention to manage and reduce the amount of waste that generated
by the operations. An ethical and social responsible company must have
conscious of saving electricity and reduce the usage of electricity as much as
possible (Corporate Social Reponsibility, n.d.).



business can be ethical and socially responsible by being transparent. Transparency
is a part of honesty. It means that a business have to public their progress
and explain the reasons behind for all the decisions made. It doesn’t mean that
sharing out private information and plans but just simply letting stakeholders
and shareholders feel like they are part of the company. To simplify it, a
company should behave transparently by not to cover information which others
may reasonably need to know, at the same time wouldn’t cause any troubles to
the company to release. A business can be ethic and socially
responsible by making an unmistakable and completely created ethics statement.
They may need a assistance of the facilitator from top execs to truly consider
what ethics are crucial to the company and reasons behind it. They need to
produce statements that are appropriated and being discussed by all employees. They can also show their honesty by being clear and
steady in sending marketing messages, being up front with clients some time
recently, during and after sales and completing on all commitments they make in
business and community dealings (Kokemuller, n.d.). By being forcefully and straightforwardly transparent,
a company can earn trust from the society. While being totally honest about
company’s practices, it sends a message to the world that the company puts a
high incentive on their social responsibilities and they are not reluctant to
say so. The quote action speaks louder than the words should be implement by
all the employees in the company (Council, 2016). A company also have to accomplish
tasks and goals do that they promised to achieve in order to build a strong
trust between the shareholders and society. They need to provide detailed reports
to the investors to guarantee that they know precisely what steps they are
taking to enhance socially responsible activities (Lewis,


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