Sustainable strategic assets and completely fulfilled every difficulties and

Sustainable economyCompetitive advantage exists when a particular company outperforms every time with other companies in the same industry. A company is prepared to be outperforming better plan when profits are lower than the profit of competitors. The companies that can maintain a competitive advantage for many years are thought to have a sustainable competitive advantage. There are many facts about a company to have a compare with the other competitors such as uniqueness, price, quality, service, time, employees and differentiation of the product or service.Wal-Mart uses the image of analyzing the competitors from Walton strategy gave Wal-Mart an opportunity to learn from competitors and to increase the company’s profit with the lower price than the competitor (2015). The simple way to compare with the competitors is to make little cost because most of the customers just look for the fair price in the market.Wal-Mart has competitive advantages like it has a good market position where the company makes a place as a market leader in the industry. Wal-Mart policy every day low prices prepared them to have two main competitors like Target and Kmart. Wal-Mart also has an excellent Human Resource Management. The employees of Wal-Mart are very dedicated. The employees of Wal-Mart are proud of being a part of the company because of the good influence, impact, and impression of Wal-Mart.Wal-Mart controls a sustainable competitive advantage with its strategy which is for having a gap between the company’s performance and the competitors are detailed to the organization and Wal-Mart.Wal-Mart has been continually achieving economies of scale, acquiring the unique resources, good reputation, and brand value by offering differentiation and grantees to its customers.Wal-Mart has controlled a competitive advantage with its unending innovation. Wal-Mart can able to manage the economic profit of company even there are many competitors in the economy. It has developed internal strategic assets and completely fulfilled every difficulties and barrier to enter the marketplace internationally. Effect of Internationalization and FDIWal-Mart opened its first international store in Mexico City through a joint venture with the local retailer. Since the first joint venture in Mexico, Wal-Mart international has grown rather unsteadily. Wal-Mart has had quite a successful run throughout the years. Like in the United Kingdom and China, Wal-Mart efforts to offer customers lower prices because of resistance from established retailers. Today, Wal-Mart international is a fast-growing part of Wal-Mart’s overall operations and ranked 20th Forbes Global 2000 – World’s biggest public companies. According to some facts, Wal-Mart’s internationalization process has three phases. The first phase of internationalization is an expansion to neighborhood markets which turned out to be successful. The second one is a world market focus, where Wal-Mart’s moves were limited by regulatory issues and incompatibility of some sides of its business model, and the last one is a strategic planning approach, where Wal-Mart concentrated on key locations (Wal-Mart’s World).The government of India transformed the principles of Foreign Direct Investment. Like this Wal-Mart is recognizing stepping dependent upon its deliberations in the home country. The transform is that the U.S retail will give Wal-Mart also a standout amongst the biggest food organizations confirmed alongside India following the government’s choice with permit 100 percent Foreign Direct Investment in the promoting for loyally produced food products. Wal-Mart would like to get benefits by following 100 percent Foreign Direct Investment (FDI) from the government decision to process the food retailing. Even though some government opposed foreign direct investment in many retail in the past, but now Wal-Mart also IKEA can produce some food product within India to sell many brands of food products. Wal-Mart entered India as a joint venture with the Indian firm Bharti to revolve India’s FDI rule. Bharti is Wal-Mart’s franchisee and wholly owns and manages front-end retailing by setting up multiple stores across India (Gurgaon, 2011). It has also established partnerships with Indian farmers with direct farm program, so healthy and high-quality fruits and vegetables can be grown in the stores.


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