Most as Target, problems such as customer complaints may

Most important management competencies:

Supervising others-  It is essential for any leader to be able to
direct the other employees toward the goals of the company. A leader or manager
can do so by guiding or showing the newer employees how to perform the required

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Communication skills-
Managers must be adept in written or verbal communication for effective
employee management. A structured communication process helps to filter
information throughout the organization.

Problem solving- In any given
work environment, problems may arise. These problems may be with employees,
work processes or with products or services provided by the organization.
Managers are expected to be skilled in problem solving so that the problems do
not hinder the organization’s performance.


As one of Target’s main goals
is to ensure customer satisfaction, it is vital for the staff to serve well.
This is precisely where the managers need to step up and supervise the
employees well regarding how to greet customers, stock up the shelves,
organizing the displays, taking inventories and assisting in sales. Target
Corporation also recognizes its company culture as a friendly, fun and
collaborative one whereby it is important for the communication within the
in-store staff to remain solid, and the managers have to communicate regularly
with the staff from all positions to stay updated regarding the daily store
details. Hence, it is key for a manager at Target to have communication skills,
because Target has about 341000 (2016) employees and all of them need to be
well coordinated. At a retail store as big and reputed as Target, problems such
as customer complaints may arise and the manager must be aware of how to
address the problems without tarnishing the store’s image.


ii) Leadership Models

Corporation’s current CEO and Board Chairman is Brian Cornell, who has been
serving the company since 2014. As per the managerial grid model, Cornell’s
leadership style is the team management style, meaning that there are high
levels of concern for both the people and the task. This also addresses
McGregor’s Theory Y.

Brian Cornell’s way is also a transformational
leader. Since joining, he has taken initiatives to invest in high level
technology such as Artificial Intelligence, machine learning and data
analytics, helping the company to keep up with the advanced virtual world.
Cornell has also been involved in the refurbishment and reconstruction of the
stores in terms of adding more digital operations to make things faster and
easier. He has also ensured that the board steps in the decision making process
and has gotten his executives aligned around the company strategies to make
change, and provide a support displaced workers.


iii) Target Corporation is well suited with
Cornell’s style of leadership as the company is expected to return to its
growth and stability in 2019.  The
emphasis put into making the customer experience better and even engaging them
in the click and mortar field has been instrumental in giving Target an edge
over its competitors like Walmart. The structure of the company is clear too as
the subordinates have specific tasks to perform. For instance, the employees in
supply chain and logistics sector will only work regarding their field of


iv) A retail giant like Target must change its
business model in order to adapt to changing times. Team building and risk
taking may be effective leadership techniques which will help Brian Cornell to
bring the employees together resulting in performance enhancement and learning
to run and assess risks such as increased diversification into more profitable
areas of retailing like filling stations and financial services may be more
effective for faster growth.


v) Recommendations

1. If the manager puts more emphasis into
relationship building and keeping a work life balance, the employees would be
more motivated to perform and not feel overworked.

2. In order to lead from the front, Brian Cornell
can increase accessibility of Target by opening up smaller convenience stores.

3. The staff must be monitored well to ensure
that the coordination and communication levels are as per requirements of

People management (Human Resources Management)

types of work specifications that exists within the business are:

Performs data analysis to support business needs. Type of analysis may include:
Guest segmentation, market business analysis (product analysis), purchasing
analysis, total store transaction reporting, RFM (recency, frequency, and
monitory value) analysis and predictive modelling.

Works with Target business users. Target Technology Services (TTS) and TTS

Documents related works.

Communicates with project teammanagers.

The skills that Target company requires are-

Commercial awareness – This is about knowing how a business or industry works
and what makes a company tick. Showing that you have an understanding of what
the organisation wants to achieve through its products and services, and how it
competes in its marketplace.

Communication- This covers verbal and written communication, and listening.
It’s about being clear, concise and focused; being able to tailor your message
for the audience and listening to the views of others.

Teamwork- You’ll need to prove that you’re a team player but also have the
ability to manage and delegate to others and take on responsibility. It’s about
building positive working relationships that help everyone to achieve goals and
business objectives.

Problem solving- You need to display an ability to take a logical and
analytical approach to solving problems and resolving issues. It’s also good to
show that you can approach problems from different angles.

Leadership- You may not be a manager straight away, but graduates need to show
potential to motivate teams and other colleagues that may work for them. It’s
about assigning and delegating tasks well, setting deadlines and leading by
good example.

6. Organization-
This is about showing that you can prioritize, work efficiently and
productively, and manage your time well. It’s also good to be able to show
employers how you decide what is important to focus on and get done, and how
you go about meeting deadlines.

Ability to work under pressure- This is about keeping calm in a crisis and not
becoming too overwhelmed or stressed.

Confidence- In the workplace you need to strike the balance of being confident
in yourself but not arrogant, but also have confidence in your colleagues and
the company.

Targeting the right talent. In order to attract the right people for the open
positions in Target organization, hiring managers need to create “talent
profiles” that define the qualities and qualifications required for different
types of positions. Target companies are leading the way in terms of targeting
their employer brand marketing to the specific talent they’re looking to
attract. Employee profiles and stories within each of these areas provide a
clear feel for the kind of people who work at L’Oreal and the nature of their
work, helping to clarify the right “fit” as well as focusing on subjects that
are known to be of interest to the right target talent.

Turnover rate at Target is roughly 10% annually, compared to the 66% average
annual turnover rate for the retail industry in 2014.

The forms of benefits that this company offers to their workers are-

Benefits- Target encourages wellness and promotes preventive care, offering
many benefits and resources to help team members and their families lead
healthy, balanced lives. This insurance covers-

Medical, dental, vision and prescription drug coverage.


Programs and rewards to encourage healthy actions

Maternity support program


Tobacco cessation program

Well-being education resources

Team Member LifeResources

benefits support well-being- Happy, healthy team members are better able to
help our guests, are more innovative and present at work, and contribute more
actively to their communities. That’s why our benefits (we believe they’re
among the best in retail) help team members balance five key well-being
elements that make life and work meaningful: their physical health, financial
security, social relationships, career engagement and community involvement.

resources and benefit eligibility vary based on average hours worked, location
and length of service at Target.

Target is committed to providing affordable, quality health care coverage to
team members and their families. We offer comprehensive health plan options for
team members. Eligibility is based on average hours worked, length of service
and position. Additionally, Target offers a Flexible Spending Account for
health care, which allows team members to save a portion of their paycheck in a
tax-free account to use for eligible health care expenses. Enrolled team
members and spouses/domestic partners can participate in our incentive program
to earn money that Target will contribute to their health accounts.

& rewards to encourage healthy actions- Target encourages team members to
take a more active role in their health with simple but potentially life-saving
actions like knowing their biometric health numbers, and understanding their
health status and risk for heart disease, diabetes, obesity and more. A health
and wellness webpage offers online tools and helps team members assess their
health, set goals, and receive personalized recommendations to help them take
action, see results, enjoy successes and maximize their money. Onsite events
with biometric health screenings help team members confidentially identify
undetected health risks before they become serious health conditions. Team
members can get a free flu vaccination, and can take advantage of a free
tobacco cessation program, reduced Weight Watchers fees and more. Team members
who are enrolled in a Target-sponsored medical plan can even earn rewards for
healthy actions.

discount- All U.S. team members save an additional 20% off fruits and veggies,
Simply Balanced and C9 merchandise at Target and This ongoing
discount will automatically be applied when the Team Member Discount card is
scanned at checkout.

Member LifeResources- With Team Member LifeResources, team members and their
households can get free, confidential counseling, support and information 24
hours a day, seven days a week. Team Member LifeResources can help with life’s
challenges and successes, from coping with stress, anxiety, depression, grief
and loss to providing fitness tips, nutrition information and interactive
weight and exercise tools to help improve one’s health and everything
in-between. Team members and their families also each receive up to five free
counseling sessions per issue, per year through Team Member LifeResources.

Team members and their families enrolled in a Target-sponsored medical plan can
get their health questions answered with a free call to NurseLine. Nurses are
available 24 hours a day, seven days a week, to help make good health care
decisions and to provide peace of mind.

support program- Our free Maternity Support Program provides resources and
support 24 hours a day, seven days a week for expecting mothers. Best of all,
those who enroll during their first 17 weeks of pregnancy receive a 10% off
coupon to use at Target stores and, and a Target GiftCard upon
program completion.

Enrolled team members and family members get the opportunity to use Telehealth,
which is a service that allows participants to talk to a doctor or healthcare
professional using a mobile device or computer, 24 hours a day, seven days a

i) In January 2000 Dayton-Hudson was renamed the Target Corporation, between 75
and 80 percent of Dayton-Hudson’s sales and earnings were coming from Target
while the department stores were used to fuel its growth. It also separated its
e-commerce operations from its retailing division and combined it with
Rivertown Trading into a standalone subsidiary called The
following year, the Dayton’s and Hudson’s stores were rebranded under the
Marshall Field’s name. The company sold Marshall Field’s to May Department
Stores in June 2004 and sold Mervyn’s to an investment consortium including Sun
Capital Partners, Cerberus Capital Management, and Lubert-Adler and Partners.
In 2005, Target began operation in Bangalore, India. In 2006, Target completed
construction of the Robert J. Ulrich Center in Embassy Golf Links in Bangalore,
and Target planned to continue its expansion into India with the construction
of additional office space at the Mysore Corporate Campus and successfully
opened a branch at Mysore. 2011- Target announced its first ever international
expansion, into Canada, when it purchased the leaseholds for up to 220 stores
of the Canadian sale chain Zellers, owned by the Hudson’s Bay Company. The deal
was announced to have been made for $1.8 billion. Target opened its first
Canadian stores in March 2013, and at its peak, Target Canada had 133 stores.
However, the expansion into Canada was beset with problems, including supply
chain issues that resulted in stores with aisles of empty shelves and higher
than expected retail prices. Target Canada racked up losses of $2.1 billion in
its short life, and the Canadian and WE media as a “spectacular failure”, an
unmitigated disaster, and a gold standard case study in what retailers should
not do when they enter a new market characterized the store’s botched expansion.
On January 15, 2015, Target announced that all 133 of its Canadian outlets
would be closed and liquidated by the end of 2015. The last Target Canada
stores closed on April 12, 2015, far ahead of the initial schedule. In December
2017, Target announced the corporation’s intention to purchase Shipt, and
internet-based grocery delivery service for a reported $550 million. The acquisition
is intended to help same-day delivery and to better compete with Amazon. On
January 27, 2009, Target announced the closing of its distribution center in
Maumelle, Arkansas, the second oldest in the company. The reason cited was the
need to ensure that Target remains competitive in the long-term. SuperTarget
and PFresh stores require fresh produce, refrigerated and frozen items. Food
distribution centers owned by SuperValu have been utilized by Target for many
years. In October 2003, SuperValu’s facility in Phoenix, Arizona, was converted
to serve Target exclusively. The same change was implemented at the SuperValu
center in Fort Worth, Texas. A new distribution center was constructed by
Target in Lake City, Florida, to serve the Southeast, but it is operated by
SuperValu. A fourth center in Cedar Falls, Iowa, opened in 2009 and is unique
in that it is located adjacent to a standard Target Distribution Center, each
utilizing the same dispatch office. Other warehouses owned by SuperValu are
still used in other regions, but Target plans to replace those over the next
few years. In Colorado, stores are serviced through FreshPack Produce Inc. of
Denver. In the mid-Atlantic region/Philadelphia market, C&S Wholesale
Grocers services the fresh produce, meat, dairy, bakery, & frozen needs to
“PFresh” stores.The company operates four facilities to receive
shipments from overseas manufacturers and suppliers. They are located near
ports at Rialto, California; Savannah, Georgia; Lacey, Washington; and Suffolk,
Virginia. Merchandise received is sent directly to Regional Distribution
Centers. Internet sales orders from the Target Direct division, which operates
from the website, are processed by the facility in Woodbury,
Minnesota, with some support from Savannah, Georgia, and other vendors. New
centers opened in Ontario, California, and Tucson, Arizona, in 2009.

affairs: Headquarters- Target Plaza South, a portion of the Target Corporation
headquarters complex in downtown Minneapolis; the building originally featured
the Target Light System, created by using 3M light pipes but was replaced by
more energy-efficient LEDs in 2011.

How the business can be improved- to make the commitment to continuously learn
and study what’s latest and trending in the business field. If Target spends an
hour a day to learn about and research field, Target will instantly start to
set itself apart from the competition. Those hours begin to add up quickly and
before Target knows it, it will enter an elite category.

can hire a team of experts to study whats trending in the market and if they
supply those products accordingly the business will do good in long term.

can also improve their customer services by highly training their employees to
attend their customers whenever they need help regarding picking the best
products for themselves.


validating the systems- continually striving for excellence is a necessary
strategy for becoming a leader in your niche of manufacturing.

high standards for reporting and analyticsis important for the business.

important to be forward thinking. It is important to have a QMS that grows with
the business and manufacturing needs. Target should focus mainly or
manufacturing and customer needs.



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