Media serves an enormous role in spreading information across distances in short period of time. The information may come from print media or digital media. Print media, which is the oldest form of spreading information, may cease to exist considering the rapid evolution of technology and Internet. Although 8 of 10 Canadians read a newspaper in a daily basis, a survey of 38,000 Canadian conducted by Vivadata, have a result that there are more than half of Canadians (54%) reading their daily newspaper digitally (Powel, C., 2016). Despite the facts that digital media has dominated over print media throughout the past few years, is the era of print media truly comes to the end in the 21st century?
Digital media can be in many forms such as television, radio, or Internet. In the 21st century, digital media is a powerful media in spreading information in short period of time. “Unlike print, television does not require the ability to read for it to be understood: no one requires special education to comprehend the messages of television” (Our Society, pg. 322). Digital media is more convenient to use because of the growth of technology. Additionally, the popularity of digital media cannot be denied with the explosion of the Internet across the globe. People can know the global news with just a click of a button. It makes people learn something more effectively and efficiently.
Even though digital media threatens print media, along with the fact that sales of print media are declining; print media has its own value that cannot be replaced. History of print media began in 1455 when Johannes Gutenberg invented the printing press. Gutenberg’s invention makes it possible to learn literature on a mass scale for a mass audience (Our Society, pg.318-320). Print media still plays an important role in spreading information for example in the newspaper or in educational books. The popularity of print media in form of the newspaper may decline over the years because digital media is more convenient. With the increasing trend in digitization along with an outburst of the Internet, it is not surprising that the era of print media in the newspaper may come to end. However, educational books may still have a long way to go. A survey of 1,000 English and 1,000 American readers conducted by Publishing Perspectives that people aged between 18 and 34 years old still highly understand the importance and appreciate the value of print books (Ingenta, 2015).
In spite of the increase in the use of digital media, the evidence still proves that people still continue to read print media. It is inevitable that digital media does influence the declining of print media. Even though people prefer reading newspaper in digital media, it does not mean the end of print media. Print media in educational books are still going strong, and the tradition of reading a print media is too powerful to ignore.