Graphic that I choose are art nouveau, bauhaus, international

Graphic Design is combining
typography, illustration, and photography to produce a visual communication
design. In this essay, I will discuss four graphic design movements that were
between 1880s and 2000s. The four movements that I choose are art nouveau, bauhaus,
international typographic style, and postmodernism movement. The reason I chose
these four movements is because I wanted to learn more about the history of
graphic design movements, the graphic designers that helped these movements to
flourish, and to do a comparison about the four movements.

Starting with the beginning of the
graphic design movements; art nouveau. Art nouveau, which is developed in 1880,
the principles of art nouveau is to have stylized flowers and exotic woods, the
female form, and free from roots and gravity. According to the book “Meggs’
History of Graphic Design” the two graphic designers working in Paris that
helped the art nouveau to develop are Jules Chéret and Eugène Grasset (Philip
B. Meggs, & Alston W. Purvis, 2006). One of Chéret greatest works which was
the first poster from his shop “La biche au bois” (The Doe in the Woods), which
was made from a theatrical production. The poster was a green and black color
and the text was a serif font and used a harbinger of the swirling forms
marking his mature style. Moreover, Eugène Grasset was the first graphic
designer that challenged Chéret in his popularity. Grasset made a whole new
trend in art nouveau movement when he started his publication of “Histoire des
quatre fils Aymon” (History of Four Young Men of Aymom). The design was too
complicated that the project took two years to finish as stated by (Philip B.
Meggs, & Alston W. Purvis, 2006) “It was printed in aquatint grain/color-photo
relief process from plates made by Charles Gillot, who transformed Grasset’s
line and watercolor designs into subtle, full-color printed book illustrations.” (Philip B. Meggs, & Alston W.
Purvis, 2006). Grasset designs made a great success that his ideas became
massively copied by over people not only graphic designers, which gave him a
great popularity worldwide. Furthermore, in my opinion, that even though art
nouveau was a great movement, I just felt like it wasn’t a design direction
that I would follow, but a great design that I would appreciate. The reason I
stated that is because I felt like art nouveau movement was not interesting as
I anticipated; however, it gave me a brighter knowledge in history of graphic
design movements.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

The second movement which has spiked
many graphic design movements; bauhaus. Bauhaus developed in 1919, the
principles of bauhaus movement are to use economic sensibility, simplicity and
a focus on mass production. The bauhaus movement was made by Walter Gropius who
founded a school with the idea of fixing the problem between art and industry
by combining crafts and fine arts. Moreover, one of the first bauhaus seal was
made to represent the medieval and craft harmony of the early bauhaus. Furthermore,
in my opinion the bauhaus movement was a great movement because it trained many
people to solve problems.

The third movement which is one of
the most known movements and it is still widely used today because of it
clarity in design, which is international typographic style movement. International
typographic style movement also known as swiss style, developed in 1950s in
Switzerland. The main principles are to use sanserif fonts, simplicity, and grid-based
design. Ernst Keller, one of oldest graphic designers in international
typographic style movement and known for teaching many students at Zürich
Kunstgewerbeschule for around 40 years. Keller most notable work is his poster for
the Rietberg Museum. The poster had simplified geometric forms and vibrant contrasting
colors with a simple layout. Moreover, the international typographic style movement
started to gain a lot of attention in the scientific, traffic, programming, and
etc. to be used as a simple layout for information. A great example of this is
Dietmar Winkler’s poster for a computer-programming course. The poster was used
to express technical and scientific information in a simple poster design.
Furthermore, in my opinion, that this is one of the best movements for me,
every time I have a project or a poster to make, the first movement that come
in my mind is that international typographic style movement because of minimalist
approach and clarity of information.

The fourth movement which is one
of the latest movements, which is postmodernism movement. Postmodernism movement
developed in 1970s. The principles are to us deconstruction, overlapping, and
complexity. Postmodernism movement was considered as the opposite of international
typographic style movement; however, there was a time where both designs were actually
combined and it is known as “Early Swiss Postmodern Design”, the idea was to
have both simple yet unexpected twist in the designs. Let’s take Siegfried
Odermatt work for Union Safe Company, Odermatt designed a normal text layout
and then suddenly adds bold texts that are smashed together to show strength.
Moreover, after postmodernism movement took over, the designs started to change
to fully postmodernism movement, Wolfgang Weingart designed an incredible poster
for an exhibition for a museum in which Weingart created an overlapping of
images to create a complex visual information, which Weingart believed created an
experience for the museum and its art into play. Furthermore, in my opinion, postmodernism
movement is one of the movements that I used to dislike, but after trying to
use the postmodernism movement in some of my projects, I actually started
enjoying this movement.


I'm Dianna!

Would you like to get a custom essay? How about receiving a customized one?

Check it out