Developing population have diabetes ” (p. 1). It is

Developing a Health Advocacy Campaign

Not only do nurses
perform bedside functions, but they also contribute to developing

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policies and advocacies for different
population health issues. According to Selanders and Crane


(2013), “Nightingale used
advocacy early and often in the development of modern nursing” (p.


1). Diabetes is amongst the most popular health concerns in the United States. The
objective of


this piece of work is to describe
the population health issue of diabetes, summarize two advocacy


campaigns researched, explain the attributes that made the campaigns
effective, develop a plan


for health advocacy campaign that
seeks to change an existing policy, and describe the public


health issue and propose policy


Health Issue: Diabetes


            Diabetes is a disorder of
protein metabolism, fat, and carbohydrates characterized by

elevations in fasting blood sugar
levels. According to McGinley and Gabbay (2016), “In
The United States, more than 29.1 million
people or 9.3 % of the population have diabetes ”
(p. 1). It

is one
of the fatal diseases in the United
States today. According to Arlene (2014), “Nearly four

times as many Americans may die of diabetes as indicated on death certificates, a
rate that would

bump the disease up from the seventh-leading cause of
death to No. 3, according to estimates in

a recent study” (para. 1). The occurrence of diabetes is
highest among American/Alaska Natives

15.9%, followed by African Americans at 13.2%, Hispanics at 12.8%, Asian
Americans at

and whites at 7.6%.

The Two Advocacy Campaigns


The two advocacy campaigns that I chose are Salud y Bienestar and Latino Diabetes


(LDA). Salud y Bienestar aims at
educating Hispanic individuals and their families,


diabetes on how to prevent or manage diabetes and its complications. “Originally
funded by


Centers for Disease Control and Prevention (CDC).
Salud y Bienestar has helped thousands of

Latino seniors and families over the last several
years make healthier lifestyle changes” (Salud y

Bienestar, 2017). The attributes that made the Salud y Bienestar’s campaign effective was

it is a culturally diverse program for mainly the Hispanic population.
The program

language barriers and used culturally sensitive, striking, and easy to comprehend

materials. This program was successful in educating the Hispanic population and

increasing their
knowledge about diabetes and effective disease prevention. The LDA

founded in 2004 and its main objective was to
offer preventative health services for

through providing free prevention and
self-management education. Its vision statement is “to

reduce and prevent
diabetes in the Latino community by addressing health disparities through a

sensitive grassroots approach” (Latino Diabetes Association, 2017). The
attributes that

made LDA’s campaign effective were its focus is
to continue to be a grassroots community-

based approach to preventative diabetes
education and self-management. They provided courses

taught by
certified diabetes educators, nutritionists, and dieticians. LDA also partnered

pharmacies and
pharmacists in which they provided free
glucometers and medication education

to all participants.
The LDA also linked their participants to local governmental resources, non-profit, free or low-cost company programs and services such as food banks, free or low-cost

clinics, health
insurance, and medications et cetera. This program was open to all individuals

regardless of their ethnicity.


Specific Objectives


            One specific objective is to enable early
diabetes detection and proper management of


Another objective is to decrease symptoms of diabetes and prevent
advancement of


diabetic complications and medical
conditions associated with diabetes. It is essential to


empower diabetics to retain their
quality of life  and life expectancy similar
to those seen in


healthy individuals.

Policy Solution

Government via US Diabetes Prevention
Program (US DPP) came up with


unified delivery and lifestyle
change programs in communities throughout the country which


consisted four components:-


Training – The Center for Disease Control (CDC) created
the Diabetes  Training and
Technical Assistance Center (DTTAC) that assisted in training
lifestyle coaches. Program recognition – The CDC Diabetes Prevention
Recognition Program  (DPRP) guaranteed
the quality of the program. The consistency
offered a registry  of accepted programs
and executed standardized reporting on the production of recognized
programs. Intervention sites – The Young Men Christian
Association (YMCA) and United  Health Group
(UHG) were the first groups to partake in the national DPP and  worked together
on introducing community-based prevention programs. The  YMCA delivered the lifestyle changes program
while the UHG provides third- party
reimbursements for its beneficiaries. Health marketing – This has been undertaken
through recognition of persons  at higher risks, standardization
of lifestyle intervention, training and
education  of workers, and continuous
monitoring and evaluation to confirm successful
 implementation of
diabetes prevention programs. 

The responsibility of the
public health sector is to interpret evidence-based results into

and cost-effective programs and observe the methods to constantly surpass prevention

The mandate of the clinical sector is to
screen and identify individuals who are at high

risk and
refer them to accredited intervention programs. In order to meet individual
needs at

and clinical levels, it is essential to explore about further cost-effective

All the three
sectors, the government, public health, and clinical have a serious role in

By working in collaboration, they ought to create the essential synergies
necessary for

making considerable
forays in the early detection and prevention of diabetes.

Substantiation of the Proposed Campaign

“In a logical world, the more that is
known about the causes of a problem, the more

resources would be allocated toward reducing the most
important of those causes” (Knickman &

Kovner, 2015, p. 93). Confirmation of data on diabetes proposed campaigns, covering those exposed to diabetes risk factors, was connected to population research and
deliberations. This worked as a proof-based
approach that enhanced effects of
diabetes campaigns. The campaign helped people understand how serious diabetes
is. It informed why those exposed to diabetes predisposing
factors should prevent it and those having it should be diagnosed.
People highly exposed to diabetes risk
factors through family history, become distressed and worried about developing
diabetes. Though there have been meaningful ways of reducing fear, posters
encouraged them to be taking online risk assessments to assess chances of developing diabetes.

Initiating the profile of diabetes
in the agenda of policymakers, providing them with evidence to support the case for
prevention, and advocating a change of health system are highly recommended. Adequate
resources must be allocated towards cubbing the established causes of diabetes. The
health community staff collaborated with the populace and managed to
inform them on diabetes. They offered
basic information on the necessity of
changing lifestyle and encouraged referral for those who were at risk. Private
sectors and the government ought to set
policies that increment healthy nutrition, agricultural policies and environmental
changes that enhance physical activity and make prevention affordable for all individuals
at great risk.


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