Describe Customers with different ages means that some organisation

how a selected business meets the needs and expectations of three different
types of customers.
are 3 different customer types:

Internal customers
External customers
Customers with
special requirements

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internal customers is someone who is directly linked to the company like
manufacturing and employees who work within the organisation. The internal
customers goals are to make sure that external customers are happy with the
product or service that Stringers offer. External customers are people who
you would usually consider as customers themselves but they have no direct
link to the organisation. The way Stringer can meet the needs and
expectations of these types of customers is by setting standards such as
uniform, hair styles, colour or any rules that they may need to follow in the
workplace. This can include and procedures for handling things like the
products, cash or anything that might have an age limit. One of the things
that may be a procedure is the complaints procedure and this can be for
either internal or external customers and this is where they go through a
process if they have a problem with the organisation, product or service. The
internal customers may have a complaint about others in the work place and
will inform their manager about this. External customers will possibly
complain about the product they received or the service they offer. The staff
must make sure that the complaint is resolved. Non English speaking customers may have a problem
when trying address an employee, the employee could speak slowly, write down
things or find someone who speaks their language. Customers with different
ages means that some organisation may have a play area for young children or
they may play music that they think will attract customers but also this may
affect the speed or service a customer excepts as young people may not know
what they actually need or want, and when addressing this they will find it
hard when trying to help but with older or elderly they know what they want
and with the elderly, they may need assist with certain things. Customers
with different cultures will mean that they have certain religion, beliefs or
how they do things, for example, a Muslim may not want to speak to the
opposite sex and this means that the organisation will need to know each
culture and how they do day to day things or their ‘rules’. This means that
some people in different cultures are brought up in a certain way and this is
the way they do things. Customers with different gender means that an
organisation will need segregated toilets and changing rooms but also how
they deal with people who are for example transgender or gay. Some places may
not let transgender into a certain toilets or changing room. Families also
have needs such as a family parking bay or a family discount ticket. Lastly
customers with disabilities, are a massive part to an organisation. Visually
impaired customers may need assistance to find products and announcements to
make them aware of obstacles. Many hearing impaired customers can lip read
and staff should look at the customer and speak slowly when talking but also
if there is an employee who can do sign language then they might pass them
onto that employee. Mobility impaired customers may need help with using the
facilities provided and many of these facilities are a legal requirement
under the Disability Discrimination Act. Disable parking, ramps, lifts are
all examples and staff should always be ready to assist. There are some
factors that impact on different customer service expectations, two that is
stated above is age or culture. This means that the organisation needs to
know about these things to enable good customer service. Age, you need to
know what they want either young or old and how you may help them. Culture,
you need to know all cultures and how they do things in everyday life or
their ‘rules’. Another factor is the public image of the business and owner,
this means customers attracted by the business because of its reputation will
expect high level of service because of the customers are loyal to the
service or product you offer. This can mean that if your organisation offers
a certain service or product, customers are expecting that it is done right
and deliver the best they can. Lastly disposable income means when a customer
is buying a premium product they will expect a better level of service. This
means that when address a customer who is wanting to buy a premium product,
you need to know about the product, how it works, is it the best, is there
deals and this is crucial as each employee will need to know about the
product or service they will want and this will always need training in an
organisation. There are many ways to successfully meet the needs and expectations
of internal, external and customers with special requirements, may it be
standard, training, complaints procedure or even staff being ready to assist
the disabled. All of this is to successfully make a business meet all of


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