Bags are mainly used for things

Bags are mainly used for things, used by almost everyone in the world. It is an accessory that lessens the burden of carrying your things with the Backpack. Students always tend to look for the best items that would satisfy their needs, preferences and tastes. College students in particular have the most crucial purchasing decisions. They are very particular most likely with the items that they use in school. College level students are the ones who directly buy and choose what product to purchase.
Generally, bags are one of the important things that students use. Bags for college students are more efficient to use most likely when they have lots of things to bring. And about the satisfaction of the customer is at the core of human experience, High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer retention, customer loyalty, and product purchase. (JANSPORT BACKPACK THESIS 2016)
Filipino consumers have unlimited choices in luxury brands of bags, there have a lot of shopping mall and some places to buy a bag. And in terms of pricing levels, uniqueness and quality products and fashion trends some of consumer there are sensitive. Every consumer want suit in their budget, and have a different bags to other people. They want have a pretty design and what is “IN” now a day’s. Also they want to get attention of the other people when they see what wearing their bags.
Regardless of the amount of money that is needed to buy luxury brands of bags, people have to go through different decision-making processes first, which can lead to positive or negative purchase desires and intentions of what their are choices. They want to fulfil the desires of their heart or want to satisfy themselves. In terms of brand bag on what they really want to buy and use it. (Non- Traditional Ad Campaign: Yadu Backpacks 2013)
People want to satisfy themselves when they are going to purchase Jansport bags because in the Market world there are lots of fake Jansport bags which are low quality and less unique but is affordable for the consumers in terms of pricing. One of the Consequences is that it is not as long lasting as the original Jansport bags. For consumers, there are lots of choices to choose from as to what type of Jansport bag are they going to purchase to be able to satisfy them.
So, we the researchers would like to know the satisfaction of the consumers/students in buying Jansport bags.
Background of the study:
Buying is the decision in process and acts of people involved in buying and using products. The process by which individuals search for, select, purchase, use and dispose of goods and services, in satisfaction of their needs and wants. Luxury goods are products which are not necessary but which tend to make life more pleasant for the consumer.
College students are the respondents of this study and we will be given a chance to evaluate them in buying desired luxury items specifically “Jansport bag”. College students as consumers hold a huge buying power and are very influential among the age groups and they have their whole lives in front of them where they might get higher paying jobs and they will continue to buy and consume. Students are an integral part of a country’s economy they are avid consumer s and trendsetters, and they are intelligent and very informed.
So here the history of first bag, in 1938, when Gerry Outdoors invented the first backpack with a zipper, backpacks were still primarily in use for hiking, camping and alpine recreation. Between the 1930s and ’60s, some kids also made use of canvas or leather bags with a single strap, miniature briefcases that were usually called satchels, for trips to and from school. Some students could also be seen carrying their academic luggage on their backs in squared leather bags, fastened shut with buckles.
This is the history of the bag Jansport in the book “The Hippie Guide to Climbing the Corporate Ladder and Other Mountains: How JanSport Makes It Happen”, the original JanSport salesman Skip Yowell wrote that in 1972, “students had no choice but to tote their textbooks and notebooks around campus with their hands. Some tied a belt around them or clutched them to their chests as they walked.”
Everything changed when the first lightweight nylon daypack was invented, blowing the door wide open for backpack redesign. Gerry Outdoors claims to have created the very first “modern nylon backpack in existence” in 1967 (the same year JanSport opened up shop). The smaller and lighter backpack caught on among other gear brands, and became immensely popular among outdoor enthusiasts.
JanSport, the world’s largest backpack maker, created their own lightweight nylon daypacks around this same time, designs that eventually evolved into the student backpacks we know today.


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