At to integrate SDGs into olans Training workshops booklets

At first step a communication
strategy will be developed that will provide a big picture ; current
situation/context where we stand and what we want to achieve in consultation
with different stakeholder following these steps

Step 1: Situation analysis

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·       Mapping
communication and information

·       What
are different challenges and what are priorities

·       What
may work

Step 2: Stakeholder
analysis (who are our audience)

·       List
down audience for communication(e.g P&D department, other NGOs, community
based organizations, aid  donors etc)

·       What
they know (about you/ your vision/ project etc)

·       What
they think(e.g about your vision/SDGs/ etc)

                    Step 3: Develop message

·       Identify
what needs to be communicated(e.g UNDP vision/mandate/SDG unit and its role and
services for stakeholders, what are SDGs,how to incorporate it into development
plans etc)

·       Develop
clear messages (manual, brochures, pamphlets, booklets ,presentations, using
local language etc)

 

Step4: Choose options

·       Audience
specific methods for delivering messages( workshops, meetings, debates,
documentaries, awareness campaigns, etc)

               

              Step 5: Plan communication

·       Assign
Responsibilities

·       Budgeting

 

              Step 6: Monitor and evaluate

·       Setting
of targets

·       Respond
to feedback

·       Reporting
on communicating strategy

 

 

 

 

Communication
Plan

 

On the base of communication strategy,
a communication Plan will be developed that will provide a framework to
implement the communication strategy

Steps in making communication plan

 

 1- Define goal

2- Identify communication plan
objectives

 2- Select target audiences (internal/external)

 3. Develop key messages (based on
communication needs)

4. Choose communication methods
according to each audience and feedback mechanism

5- Provide time frame for each
activity

6-estimated budget for communication
products and services (in line with selected medium)

7- Implement the communication plan.

8- Devise monitoring and reporting
plan

 

Communication plan

 

 

 

 

 

Target audience

Key messages

Medium of communication

Frequency

Responsibility

P&D department

SDGs

Training Workshops
Booklet
 

One time at start
 

Communication officer
consultantTrainer

NGOs

SDGs
How to integrate SDGs into olans

Training workshops
booklets

Periodic
 
 

Trainer
Communication offiver
Manager
 

Civil society
General public
 

SDGs,
Development plan by P&DD
 

Social media
website

regular

IT/Communication
 

Donors
 

Progress

Documentaries
Reports
Stories
Review meetibgs
 
 

 

IT/Media/Communication

 

 

 

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