A bad navigation is like a washed-out map, and a washed-out map is so useless that we often crumple it up and toss it into the wastebasket. A main navigation scattered all through a web page, hidden, or designed with unclear images will only frustrate your visitors or, worse, make them leave. Also, your main navigation should entail links to the essential pages on your website. Those pages should be easy to find. For instance, if a visitor that wants to hire your service can’t find a link to your ‘about’ or ‘contact’, the opportunity he or she brought will be lost to you when he or she leaves. Your main navigation should be well-grouped, well-placed, and should list your major pages. Ideal positions for your main navigation are the top of the page and the sidebars. Those are the places people look first. Other navigations should also be easy to find. If you are selling a product, then the ‘buy’ button had better be under the image of that product. If you want people to subscribe for your newsletters, the ‘subscribe’ link or button should be very easy to find and should be present on your landing page. Read more about navigation pitfalls. · Bad content and design The purpose of designing a website and filling it with content is to engage visitors. But then you can’t engage them if your content and design are neither helpful nor coherent. Your design is like the packaging. And, much as it has to be appealing, it will be defeating your purpose for it if it obstructs the content—a good example of this is a website design that favours beautiful fonts and colours over readable texts. Your content, on the other hand, will be defeating its own purpose if it’s chaff and not updated regularly. Perhaps you have examined your website and believe it has none of the flaws mentioned above. Well done. But to be sure or to discover other reasons (general ones as well as those unique to your site) that push visitors away from your site, check out this list of helpful tools.