2.1 Research Objective
Primary Research Objective:
• To study the perception of the potential consumers for electric and hybrid vehicles in four-wheeler automobile industry
Secondary Research Objective:
• To know why electric and hybrid vehicles could not get enough consumer attraction
• To study willingness of consumer for considering electric and hybrid vehicles
• To study the initiative taken by the Government for promoting electric and hybrid vehicles
2.2 Research Methodology:
Research Design: Quantitative research will be carried out with the help of questionnaire
Research Type: Descriptive / Exploratory
Population: Present car users and future consumer
Sampling Type: Non-Probability Sampling
Sampling Technique: Convenience Sampling
Sampling Size: Around 100 respondents
Data collection: Primary data for this study will be collected from the survey of the consumers. Secondary data will be collected from the internet to know about electric and hybrid vehicles and government policies.
2.3 Scope and Significance of the Project:
The study will be conducted in four major cities of Gujarat, Ahmedabad, Rajkot, Surat, Vadodara in order to determine future prospect of Electric and hybrid vehicles
This study will be limited to mentioned cities only and findings will not be generalized to other parts of India.
2.4 Type of research and Research Design
Quantitative Research – Quantitative research generates numerical data or information that can be converted into number, only measurable data are being gathered and analysed in this type of research.
Qualitative Research – Qualitative research generates non-numerical data. It focuses on gathering mainly verbal data rather than measurements. Gathered information is then analysed in an interpretative manner, subjective, impressionistic, or even diagnostic.
Research design specifies the method and procedures for conducting a particular study. A research design is the arrangement of conditions for collection and analysis of the data in a manner that aims to combine relevance to their search purpose with economy in procedure.
Descriptive Research Design
Descriptive research studies are those studies which are concerned with described the characteristics of particular individual. In descriptive as well as diagnostic studies, the researcher must be able to define clearly, what he wants to measure and must find adequate methods for measuring it along with a clear-cut definition of population he wants to study. The research design must make enough provision for protection against bias and must maximize reliability, with due concern for the economical completion of the research study.
2.5 Data Collection Method
Primary Data – Primary data means data that are collected by different techniques like questionnaire, Depth interview, Survey, etc. In this project, primary data has been collected by means of questionnaire.
Secondary Data – Secondary data means data that are already available i.e.: they refer to the data which have already been collected and analysed by someone else. The secondary data involved in this project has been gathered from the literatures and internet.
2.6 Limitation of the Study
The sample is and sample size has been limited due to time constraint.
All the observation and recommendation will be made on the feedback obtained from survey.